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Improving Customer Convenience,
Enhancing Revenue Collection
A Self-Service Kiosk [SSK] solution helps bridge this gap. SSKs can be placed almost anywhere that has electricity and internet infrastructure. Service providers are then able to better utilise their workforce and resources. Rather than renting premises and allocating staff for a payment centre in a single location, multiple kiosks can be deployed over various locations. This not only helps reduce costs significantly but also increases the presence/efficiency of the service provider, while improving convenience for customers. The kiosk inventory also presents additional revenue opportunities to service providers as empty kiosk “space” on the physical machine can be used as advertising platforms which can be sold to marketing companies.
Benefits of Interactive Kiosk Systems
An interactive kiosk is a computer terminal featuring specialised hardware and software that provides access to information and applications for communication, commerce, entertainment, or education.
Wayfinding tools, information points, simple but convenient way to complete questionnaires or job applications.
An example of an interactive kiosk enhancing the business can be seen in the retail industry where kiosks are placed in and around retail stores with the purpose of enhancing customer experience through enabling them to experience/see the product in a different light.
Additional functionality comes from offering customers some form of virtual reality technology to see/try the product in a more experiential way or a method otherwise not possible in reality. It could even be used to display additional information about products the store holds. For example, product details and origin, which are increasingly scrutinised by customers, the ability to show off this information in stores via the kiosk would be greatly beneficial to the business.
Alongside those functional layers, interactive kiosks are also able to simultaneously analyse customer behaviour with close to zero extra cost and work (time). Data on how and which product customers view and interact with on the kiosk is stored in the kiosk back-end. This data can be further analysed to help retail outlets better understand their customers and assist in making business decisions.